Brochure printed on glossy paper, showing the shiny finish and how colors appear on glossy material.

Why choose glossy?

Glossy paper is the perfect choice for designs that rely on striking visuals. Unlike matte paper, which has a more muted finish, the reflective coating on glossy stock makes colors appear richer and more vibrant. It gives your marketing materials—like flyers, brochures, or business cards—a polished, professional look that immediately catches the eye.

Tips for your design

Make images pop: This stock is ideal for photos, illustrations, and colorful designs. The high-shine finish helps every detail look sharper and more eye-catching.
Consider the glare: Because this paper is highly reflective, it can sometimes be harder to read under direct light than matte paper. It’s best for designs where visuals take center stage rather than heavy blocks of small text.
Writing and handling: While the coating provides a beautiful shine, it can be difficult to write on with a standard pen without smudging. If you plan to add notes to your cards, a matte or uncoated stock might be a better fit.

Want to learn more? Check out our glossy business cards page.

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Still have questions?

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